This repository was archived by the owner on Jun 25, 2022. It is now read-only.
forked from codelucas/newspaper
-
Notifications
You must be signed in to change notification settings - Fork 0
Expand file tree
/
Copy pathparsely.com1.html
More file actions
854 lines (821 loc) · 46.5 KB
/
Copy pathparsely.com1.html
File metadata and controls
854 lines (821 loc) · 46.5 KB
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
251
252
253
254
255
256
257
258
259
260
261
262
263
264
265
266
267
268
269
270
271
272
273
274
275
276
277
278
279
280
281
282
283
284
285
286
287
288
289
290
291
292
293
294
295
296
297
298
299
300
301
302
303
304
305
306
307
308
309
310
311
312
313
314
315
316
317
318
319
320
321
322
323
324
325
326
327
328
329
330
331
332
333
334
335
336
337
338
339
340
341
342
343
344
345
346
347
348
349
350
351
352
353
354
355
356
357
358
359
360
361
362
363
364
365
366
367
368
369
370
371
372
373
374
375
376
377
378
379
380
381
382
383
384
385
386
387
388
389
390
391
392
393
394
395
396
397
398
399
400
401
402
403
404
405
406
407
408
409
410
411
412
413
414
415
416
417
418
419
420
421
422
423
424
425
426
427
428
429
430
431
432
433
434
435
436
437
438
439
440
441
442
443
444
445
446
447
448
449
450
451
452
453
454
455
456
457
458
459
460
461
462
463
464
465
466
467
468
469
470
471
472
473
474
475
476
477
478
479
480
481
482
483
484
485
486
487
488
489
490
491
492
493
494
495
496
497
498
499
500
501
502
503
504
505
506
507
508
509
510
511
512
513
514
515
516
517
518
519
520
521
522
523
524
525
526
527
528
529
530
531
532
533
534
535
536
537
538
539
540
541
542
543
544
545
546
547
548
549
550
551
552
553
554
555
556
557
558
559
560
561
562
563
564
565
566
567
568
569
570
571
572
573
574
575
576
577
578
579
580
581
582
583
584
585
586
587
588
589
590
591
592
593
594
595
596
597
598
599
600
601
602
603
604
605
606
607
608
609
610
611
612
613
614
615
616
617
618
619
620
621
622
623
624
625
626
627
628
629
630
631
632
633
634
635
636
637
638
639
640
641
642
643
644
645
646
647
648
649
650
651
652
653
654
655
656
657
658
659
660
661
662
663
664
665
666
667
668
669
670
671
672
673
674
675
676
677
678
679
680
681
682
683
684
685
686
687
688
689
690
691
692
693
694
695
696
697
698
699
700
701
702
703
704
705
706
707
708
709
710
711
712
713
714
715
716
717
718
719
720
721
722
723
724
725
726
727
728
729
730
731
732
733
734
735
736
737
738
739
740
741
742
743
744
745
746
747
748
749
750
751
752
753
754
755
756
757
758
759
760
761
762
763
764
765
766
767
768
769
770
771
772
773
774
775
776
777
778
779
780
781
782
783
784
785
786
787
788
789
790
791
792
793
794
795
796
797
798
799
800
801
802
803
804
805
806
807
808
809
810
811
812
813
814
815
816
817
818
819
820
821
822
823
824
825
826
827
828
829
830
831
832
833
834
835
836
837
838
839
840
841
842
843
844
845
846
847
848
849
850
851
852
853
854
<!DOCTYPE html>
<!--[if lt IE 7 ]><html lang="en-US" class="no-js ie ie6 lte7 lte8 lte9"><![endif]-->
<!--[if IE 7 ]><html lang="en-US" class="no-js ie ie7 lte7 lte8 lte9"><![endif]-->
<!--[if IE 8 ]><html lang="en-US" class="no-js ie ie8 lte8 lte9"><![endif]-->
<!--[if IE 9 ]><html lang="en-US" class="no-js ie ie9 lte9"><![endif]-->
<!--[if (gt IE 9)|!(IE)]><!--><html lang="en-US" class="no-js"><!--<![endif]-->
<head>
<meta charset="UTF-8" />
<meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1.5, minimum-scale=0.5">
<title>Facebook and Publishers: A fix for direct traffic from Facebook’s mobile app by Parse.ly</title>
<link rel="profile" href="http://gmpg.org/xfn/11" />
<link rel="stylesheet" type="text/css" media="all" href="http://blog.parsely.com/wp-content/themes/svbtle/style.css" />
<link rel="pingback" href="http://blog.parsely.com/xmlrpc.php" />
<link rel="shortcut icon" href="http://blog.parsely.com/wp-content/themes/svbtle/images/favicon.ico" />
<link rel="stylesheet" href="/wp-content/themes/svbtle/icon.css" />
<!--[if lt IE 9]>
<script src="http://html5shim.googlecode.com/svn/trunk/html5.js"></script>
<![endif]-->
<style type='text/css'>
.no-break br {
display: none !important;
}
</style><style type='text/css'>@import url(http://fonts.googleapis.com/css?family=Open+Sans:300italic,400italic,600italic,700italic,800italic,400,300,600,700,800&subset=latin,cyrillic-ext,latin-ext);p.ecae-button { font-family: 'Open Sans', Helvetica, Arial, sans-serif; }</style><link rel="alternate" type="application/rss+xml" title="Parse.ly » Facebook and Publishers: A fix for direct traffic from Facebook’s mobile app Comments Feed" href="http://blog.parsely.com/post/1539/facebook-and-publishers-a-fix-for-direct-traffic-from-facebook-mobiles-app/feed/" />
<link rel='stylesheet' id='fullcalendar-css' href='http://blog.parsely.com/wp-content/plugins/wp-calendar/css/fullcalendar.css?ver=4.0.1' type='text/css' media='all' />
<link rel='stylesheet' id='ecae-buttonskin-none-css' href='http://blog.parsely.com/wp-content/plugins/easy-custom-auto-excerpt/buttons/ecae-buttonskin-none.css?ver=2.1.0' type='text/css' media='all' />
<link rel='stylesheet' id='ecae-frontend-css-css' href='http://blog.parsely.com/wp-content/plugins/easy-custom-auto-excerpt/assets/style-frontend.css?ver=2.1.0' type='text/css' media='all' />
<link rel='stylesheet' id='jetpack_css-css' href='http://blog.parsely.com/wp-content/plugins/jetpack/css/jetpack.css?ver=3.2.1' type='text/css' media='all' />
<!-- This site uses the Yoast Google Analytics plugin v5.1.2 - Universal disabled - https://yoast.com/wordpress/plugins/google-analytics/ -->
<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-5989141-8']);
_gaq.push(['_gat._forceSSL']);
_gaq.push(['_trackPageview']);
(function () {
var ga = document.createElement('script');
ga.type = 'text/javascript';
ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0];
s.parentNode.insertBefore(ga, s);
})();
</script>
<!-- / Yoast Google Analytics -->
<script type='text/javascript' src='http://blog.parsely.com/wp-includes/js/jquery/jquery.js?ver=1.11.1'></script>
<script type='text/javascript' src='http://blog.parsely.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.2.1'></script>
<script type='text/javascript'>
/* <![CDATA[ */
var WPCalendar = {"ajaxUrl":"http:\/\/blog.parsely.com\/wp-admin\/admin-ajax.php"};
/* ]]> */
</script>
<script type='text/javascript' src='http://blog.parsely.com/wp-content/plugins/wp-calendar/js/fullcalendar.min.js?ver=4.0.1'></script>
<script type='text/javascript' src='http://blog.parsely.com/wp-content/plugins/jetpack/modules/related-posts/related-posts.js?ver=20140611'></script>
<script type='text/javascript' src='http://cdn.embedly.com/widgets/platform.js?ver=4.0.1'></script>
<link rel="EditURI" type="application/rsd+xml" title="RSD" href="http://blog.parsely.com/xmlrpc.php?rsd" />
<link rel="wlwmanifest" type="application/wlwmanifest+xml" href="http://blog.parsely.com/wp-includes/wlwmanifest.xml" />
<link rel='prev' title='Mark Luckie: How Media Companies Should be Using Twitter' href='http://blog.parsely.com/post/1522/mark-luckie-how-media-companies-should-be-using-twitter/' />
<link rel='next' title='Jay Kreps on Logs: A review of “I ♥ Logs”' href='http://blog.parsely.com/post/1550/kreps-logs/' />
<meta name="generator" content="WordPress 4.0.1" />
<link rel='canonical' href='http://blog.parsely.com/post/1539/facebook-and-publishers-a-fix-for-direct-traffic-from-facebook-mobiles-app/' />
<link rel='shortlink' href='http://wp.me/p4O3RN-oP' />
<script charset="utf-8" type="text/javascript">var switchTo5x=true;</script><script charset="utf-8" type="text/javascript" src="http://w.sharethis.com/button/buttons.js"></script><script charset="utf-8" type="text/javascript">stLight.options({publisher:"73823332-efb5-41e4-b60d-6041cf06d2a3" , doNotCopy: true, hashAddressBar: false, doNotHash: true});var st_type='wordpress3.6.1';</script><!-- BEGIN wp-parsely Plugin Version 1.7 -->
<meta name='wp-parsely_version' id='wp-parsely_version' content='1.7' />
<script type="application/ld+json">
{"@context":"http:\/\/schema.org","@type":"NewsArticle","headline":"Facebook and Publishers: A fix for direct traffic from Facebook’s mobile app","url":"http:\/\/blog.parsely.com\/post\/1539\/facebook-and-publishers-a-fix-for-direct-traffic-from-facebook-mobiles-app\/","thumbnailUrl":"","articleId":"1539","dateCreated":"2014-12-11T19:03:39Z","articleSection":"Analytics That Matter","creator":["Parse.ly"],"keywords":["dark social","direct traffic","facebook","mobile app","referrals"]} </script>
<!-- END wp-parsely Plugin Version 1.7 -->
<!-- Jetpack Open Graph Tags -->
<meta property="og:type" content="article" />
<meta property="og:title" content="Facebook and Publishers: A fix for direct traffic from Facebook's mobile app" />
<meta property="og:url" content="http://blog.parsely.com/post/1539/facebook-and-publishers-a-fix-for-direct-traffic-from-facebook-mobiles-app/" />
<meta property="og:description" content="Yesterday, Facebook announced a number of new tools for publishers, as part of their on-going relationship to encourage a high volume of quality content that will keep us scrolling through our news..." />
<meta property="article:published_time" content="2014-12-11T19:03:39+00:00" />
<meta property="article:modified_time" content="2014-12-11T22:54:08+00:00" />
<meta property="article:author" content="http://blog.parsely.com/post/author/admin/" />
<meta property="og:site_name" content="Parse.ly" />
<meta property="og:image" content="http://blog.parsely.com/wp-content/uploads/2014/12/facebook-ref-final-2.png" />
<meta name="twitter:site" content="@jetpack" />
<meta name="twitter:image" content="http://blog.parsely.com/wp-content/uploads/2014/12/facebook-ref-final-2.png?w=240" />
<meta name="twitter:card" content="summary" />
<!-- Typekit -->
<script type="text/javascript" src="//use.typekit.net/zsy7rjo.js"></script>
<script type="text/javascript">try{Typekit.load();}catch(e){}</script>
<script language="javascript" type="text/javascript">
jQuery(document).ready(function() {
jQuery('#hide_arrow').click(function() {
jQuery('#responsive_hideable').slideUp();
jQuery('#hide_arrow').hide();
jQuery('#show_arrow').show();
});
jQuery('#show_arrow').click(function() {
jQuery('#responsive_hideable').slideDown();
jQuery('#show_arrow').hide();
jQuery('#hide_arrow').show();
console.log("click show");
});
});
</script>
</head>
<body class="single single-post postid-1539 single-format-standard">
<header id="sidebar">
<ul id="drop_menu">
<li><figure class="logo medium">
<a href="http://blog.parsely.com/"><img class="parsely_logo" src="/wp-content/themes/svbtle/images/logo-2x.png" /></a>
</figure></li>
<li><div id="show_arrow"></div></li>
<li><div id="hide_arrow"></div></li>
</ul>
<h3>Helping newsrooms<br />see their audience clearly</h3>
<div id="responsive_hideable">
<ul id="user_nav">
<div class="textwidget description">A blog about the intersection of digital media and analytics, from Parse.ly. We deliver fresh insights to the web's best publishers.</div>
<li class="social-listing">
<a target="_blank" href="http://Parse.ly"><span class="icon-parsely"></span></a>
<a target="_blank" href="https://blog.parsely.com/?feed=rss"><span class="icon-rss"></span></a>
<a target="_blank" href="https://twitter.com/Parsely"><span class="icon-twitter"></span></a>
<a target="_blank" href="https://github.com/parsely/"><span class="icon-github"></span></a>
<a target="_blank" href="https://www.facebook.com/parselydash"><span class="icon-facebook"></span></a>
<a target="_blank" href="https://www.linkedin.com/company/parsely-inc."><span class="icon-linkedin"></span></a>
</li>
<hr />
<div class="textwidget">
<p class="nav_title">NOTABLE EVENTS</p>
</div>
<span class="hidden">Notable Events</span> <div class="textwidget"><hr />
<p class="nav_title">POST CATEGORIES</p></div>
<div class="menu-categories-container"><ul id="menu-categories" class="menu"><li id="menu-item-923" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-923"><a href="http://blog.parsely.com/post/category/journalism-today/" onclick="_gaq.push(['_trackEvent', 'outbound-widget-int', 'http://blog.parsely.com/post/category/journalism-today/', 'Journalism Today']);" >Journalism Today</a></li>
<li id="menu-item-1033" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-1033"><a href="http://blog.parsely.com/post/category/analytics-that-matter/" onclick="_gaq.push(['_trackEvent', 'outbound-widget-int', 'http://blog.parsely.com/post/category/analytics-that-matter/', 'Analytics That Matter']);" >Analytics That Matter</a></li>
<li id="menu-item-1060" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1060"><a href="http://blog.parsely.com/post/category/parse-ly-tech/" onclick="_gaq.push(['_trackEvent', 'outbound-widget-int', 'http://blog.parsely.com/post/category/parse-ly-tech/', 'Parse.ly Tech']);" >Parse.ly Tech</a></li>
<li id="menu-item-1061" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1061"><a href="http://blog.parsely.com/post/category/tips-and-tricks-using-parse-ly/" onclick="_gaq.push(['_trackEvent', 'outbound-widget-int', 'http://blog.parsely.com/post/category/tips-and-tricks-using-parse-ly/', 'Tips and Tricks Using Parse.ly']);" >Tips and Tricks Using Parse.ly</a></li>
<li id="menu-item-1062" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1062"><a href="http://blog.parsely.com/post/category/parse-ly-culture/" onclick="_gaq.push(['_trackEvent', 'outbound-widget-int', 'http://blog.parsely.com/post/category/parse-ly-culture/', 'Parse.ly Culture']);" >Parse.ly Culture</a></li>
</ul></div><form role="search" method="get" id="searchform" class="searchform" action="http://blog.parsely.com/">
<div>
<label class="screen-reader-text" for="s">Search for:</label>
<input type="text" value="" name="s" id="s" />
<input type="submit" id="searchsubmit" value="Search" />
</div>
</form> </ul>
</div>
</header>
<section id="river" role="main">
<header id="begin">
<div class="header_row">
<div class="header_inline"><a href="http://www.parsely.com/tour/?utm_source=parsely-blog&utm_medium=header&utm_campaign=blog">Product Tour</a></div>
<div class="header_inline"><a href="http://www.parsely.com/about/?utm_source=parsely-blog&utm_medium=header&utm_campaign=blog">About</a></div>
<div class="header_inline"><a href="http://parsely.com/authority/?utm_source=parsely-blog&utm_medium=header&utm_campaign=blog">Media Research</a></div>
<div class="header_inline"><a href="http://press.parsely.com/coverage">Press</a></div>
<div class="header_inline"><a href="http://www.parsely.com/trial/?utm_source=parsely-blog&utm_medium=header&utm_campaign=blog">Try Parse.ly</a></div>
</div>
</header>
<article id="1539" class="post">
<h2 class="entry-title"> <a href="http://blog.parsely.com/post/1539/facebook-and-publishers-a-fix-for-direct-traffic-from-facebook-mobiles-app/" class="no-link" title="Permalink to Facebook and Publishers: A fix for direct traffic from Facebook’s mobile app" rel="bookmark">Facebook and Publishers: A fix for direct traffic from Facebook’s mobile app</a>
</h2>
<div class="entry-content">
<p>Yesterday, <a href="http://media.fb.com/2014/12/10/new-tools-and-insights-for-publishers-2/" onclick="_gaq.push(['_trackEvent', 'outbound-article', 'http://media.fb.com/2014/12/10/new-tools-and-insights-for-publishers-2/', 'Facebook announced']);" >Facebook announced</a> a number of new tools for publishers, as part of their on-going relationship to encourage a high volume of quality content that will keep us scrolling through our newsfeeds.</p>
<p>At the bottom was a short mention:</p>
<blockquote><p><em>We also recently fixed a bug that caused many third-party analytics tools to undercount the percentage of their organic traffic from Facebook. In the past, referrer data was missing from some of our outbound mobile clicks. This issue has been resolved for iOS, with a fix for Android coming soon. Publishers may see an increase in iOS mobile traffic from Facebook and a decrease in undefined sources or direct traffic.</em></p></blockquote>
<p>ICYMI – this is a fix for direct traffic (sometimes called “dark social”) for traffic coming through the mobile app that sometimes dropped the referral information.</p>
<h2><b>Here’s a little background:</b></h2>
<p>Anyone who has looked at analytics, has seen “direct” as a traffic source. There tends to be a fair amount of confusion around this section, as it encompasses anything that analytics can’t track.</p>
<p>Traditionally, publishers assumed direct traffic was people bookmarking their home page or typing in the address directly in the search bar. However, since Parse.ly looks at analytics by a post-by-post basis, we can’t make that assumption, as most people are not typing in new article post URLs “directly” into their browser.</p>
<p>Sources for this traffic include:</p>
<ul>
<li>Email/IMs</li>
<li>Copying and pasting a link</li>
<li>Switching from a https:// site to an http:// site</li>
<li>Chat apps (Whats App, etc.)</li>
</ul>
<p>In 2012, Alexis Madrigal wrote a story about these sources, terming them “<a href="http://www.theatlantic.com/technology/archive/2012/10/dark-social-we-have-the-whole-history-of-the-web-wrong/263523/" onclick="_gaq.push(['_trackEvent', 'outbound-article', 'http://www.theatlantic.com/technology/archive/2012/10/dark-social-we-have-the-whole-history-of-the-web-wrong/263523/', 'dark social']);" >dark social</a>”. (This post is worth re-reading for some fun facts like “Only about four percent of total traffic is on mobile at all.”) In summary, he supposed that since these were links that were being shared from person-to-person, this kind of traffic should still be thought of as social sharing.</p>
<p>Parse.ly’s CTO, Andrew Montalenti, <a href="https://www.journalism.co.uk/news/-dark-social-and-other-mysterious-analytics/s2/a554142/" onclick="_gaq.push(['_trackEvent', 'outbound-article', 'https://www.journalism.co.uk/news/-dark-social-and-other-mysterious-analytics/s2/a554142/', 'explained some other areas that “dark” traffic can come from']);" >explained some other areas that “dark” traffic can come from</a> – he points out that it’s not all social; some traffic might also be explained by search and sites that block their referral information from being passed through or programs used by people protecting their browsing (especially in the wake of Snowden/NSA revelations).</p>
<p>Though many of those sources will probably continue to be “dark”, a lot of us in the analytics community realized a while ago that Facebook was sending some of this direct traffic. The Guardian’s Ophan architect, <a href="https://twitter.com/tackers" onclick="_gaq.push(['_trackEvent', 'outbound-article', 'https://twitter.com/tackers', 'Graham Tackley']);" >Graham Tackley</a>, showed off charts at ONA this year on how The Guardian saw its direct traffic spike in association with Facebook spikes.</p>
<p>We saw a similar pattern, and called up Facebook a few months ago. As the massive social network makes a concerted effort to work with publishers, they were concerned at the differences we saw compared to their own data, and we shared some of our aggregate data with them as they worked to fix the referral issue.</p>
<h2>What to expect from the fix:</h2>
<p>The announcement above acknowledged the first fix, and we’ll continue to monitor the impact that this is making in our system.</p>
<p>What does this mean for your traffic? We checked the amount of traffic that currently comes into posts as direct (aka “dark social”) but is actually Facebook by looking at the user agents and found in one sample that 11% of total traffic coming was from Facebook. (And yes – that means that almost 50% of all external traffic referrers in this sample came from Facebook, wow.)</p>
<p><a href="http://blog.parsely.com/wp-content/uploads/2014/12/facebook-ref-final-2.png" onclick="_gaq.push(['_trackEvent', 'outbound-article-int', 'http://blog.parsely.com/wp-content/uploads/2014/12/facebook-ref-final-2.png', '']);" ><img class="aligncenter wp-image-1545" src="http://blog.parsely.com/wp-content/uploads/2014/12/facebook-ref-final-2.png" alt="facebook-ref-final-2" width="600" height="280" /></a></p>
<p>Our analysis also checked out how much of that dark traffic came in from Android vs. iOS. We’ll be keeping track of this for the next few weeks, and we expect to see those numbers go down as the app fixes roll out and people update their apps.</p>
<p>We know that people have a lot of questions about this, and we’re happy to provide additional information or answer questions about it – let us know in a comment, or shoot us a note.</p>
<p> </p>
<span class='st_facebook_large' st_title='Facebook and Publishers: A fix for direct traffic from Facebook’s mobile app' st_url='http://blog.parsely.com/post/1539/facebook-and-publishers-a-fix-for-direct-traffic-from-facebook-mobiles-app/'></span><span st_via='Parsely' st_username='Parsely' class='st_twitter_large' st_title='Facebook and Publishers: A fix for direct traffic from Facebook’s mobile app' st_url='http://blog.parsely.com/post/1539/facebook-and-publishers-a-fix-for-direct-traffic-from-facebook-mobiles-app/'></span>
<div id='jp-relatedposts' class='jp-relatedposts' >
<h3 class="jp-relatedposts-headline"><em>Related</em></h3>
</div> <p class="attribution_left">Parse.ly, December 11, 2014</p>
</div>
<!-- .entry-summary -->
</article><!-- #post-## -->
<div class="comments"> <div id="respond" class="comment-respond">
<h3 id="reply-title" class="comment-reply-title">Leave a Reply <small><a rel="nofollow" id="cancel-comment-reply-link" href="/post/1539/facebook-and-publishers-a-fix-for-direct-traffic-from-facebook-mobiles-app/#respond" style="display:none;">Cancel reply</a></small></h3>
<form action="http://blog.parsely.com/wp-comments-post.php" method="post" id="commentform" class="comment-form">
<p class="comment-notes">Your email address will not be published. Required fields are marked <span class="required">*</span></p> <p class="comment-form-author"><label for="author">Name <span class="required">*</span></label> <input id="author" name="author" type="text" value="" size="30" aria-required='true' /></p>
<p class="comment-form-email"><label for="email">Email <span class="required">*</span></label> <input id="email" name="email" type="text" value="" size="30" aria-required='true' /></p>
<p class="comment-form-url"><label for="url">Website</label> <input id="url" name="url" type="text" value="" size="30" /></p>
<p class="comment-form-comment"><label for="comment">Comment</label> <textarea id="comment" name="comment" cols="45" rows="8" aria-required="true"></textarea></p> <p class="form-allowed-tags">You may use these <abbr title="HyperText Markup Language">HTML</abbr> tags and attributes: <code><a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> </code></p> <p class="form-submit">
<input name="submit" type="submit" id="submit" value="Post Comment" />
<input type='hidden' name='comment_post_ID' value='1539' id='comment_post_ID' />
<input type='hidden' name='comment_parent' id='comment_parent' value='0' />
</p>
<p style="display: none;"><input type="hidden" id="akismet_comment_nonce" name="akismet_comment_nonce" value="a6ecae111e" /></p><p class="comment-subscription-form"><input type="checkbox" name="subscribe_comments" id="subscribe_comments" value="subscribe" style="width: auto; -moz-appearance: checkbox; -webkit-appearance: checkbox;" /> <label class="subscribe-label" id="subscribe-label" for="subscribe_comments">Notify me of follow-up comments by email.</label></p><p class="comment-subscription-form"><input type="checkbox" name="subscribe_blog" id="subscribe_blog" value="subscribe" style="width: auto; -moz-appearance: checkbox; -webkit-appearance: checkbox;" /> <label class="subscribe-label" id="subscribe-blog-label" for="subscribe_blog">Notify me of new posts by email.</label></p><p style="display: none;"><input type="hidden" id="ak_js" name="ak_js" value="225"/></p> </form>
</div><!-- #respond -->
</div>
<nav class="pagination">
<span class="prev">
<a href="http://blog.parsely.com/" class="back_to_blog">← read more</a>
</span>
</nav>
</section><!-- #main -->
<script data-cfasync="false" src="//ajax.googleapis.com/ajax/libs/jquery/1.7.2/jquery.min.js"></script>
<script type="text/javascript" charset="utf-8">
function getKudos() {
var e = new Array;
return $("aside.kudo").each(function(t) {
article = $(this).closest("article").attr("id"),
e.push(article)
}),
$.post("http://blog.parsely.com/wp-admin/admin-ajax.php", {
kudosList: e,
action:'my_special_action'
},
function(e) {
$.each(e,
function(e, t) {
var n = $("#" + t.external_id).find("span.num"),
r = n.text().replace(/,/g, ""),
i = t.kudos;
isNaN(r) && (r = 0),
isNaN(i) && (i = 9e6),
i - r >= 0 && (i = i.toString(), i = i.replace(/\B(?=(\d{3})+(?!\d))/g, ","), n.html(i))
})
}),
!0
}
function setViewport() {
$(window).width() < 900 && $("html,body").animate({
scrollLeft: 180
},
800)
}
function startCode() {
$("code").addClass("prettyprint"),
$.getScript("http://blog.parsely.com/wp-content/themes/svbtle/js/prettify.js").done(function(e, t) {
var n = "http://blog.parsely.com/wp-content/themes/svbtle/css/prettify.css";
$.get(n,
function(e) {
$('<style type="text/css"></style>').html(e).appendTo("head")
}),
prettyPrint();
})
} (function(e, t) {
var n;
e.rails = n = {
linkClickSelector: "a[data-confirm], a[data-method], a[data-remote], a[data-disable-with]",
inputChangeSelector: "select[data-remote], input[data-remote], textarea[data-remote]",
formSubmitSelector: "form",
formInputClickSelector: "form input[type=submit], form input[type=image], form button[type=submit], form button:not(button[type])",
disableSelector: "input[data-disable-with], button[data-disable-with], textarea[data-disable-with]",
enableSelector: "input[data-disable-with]:disabled, button[data-disable-with]:disabled, textarea[data-disable-with]:disabled",
requiredInputSelector: "input[name][required]:not([disabled]),textarea[name][required]:not([disabled])",
fileInputSelector: "input:file",
linkDisableSelector: "a[data-disable-with]",
CSRFProtection: function(t) {
var n = e('meta[name="csrf-token"]').attr("content");
n && t.setRequestHeader("X-CSRF-Token", n)
},
fire: function(t, n, r) {
var i = e.Event(n);
return t.trigger(i, r),
i.result !== !1
},
confirm: function(e) {
return confirm(e)
},
ajax: function(t) {
return e.ajax(t)
},
href: function(e) {
return e.attr("href")
},
handleRemote: function(r) {
var i,
s,
o,
u,
a,
f;
if (n.fire(r, "ajax:before")) {
u = r.data("cross-domain") || null,
a = r.data("type") || e.ajaxSettings && e.ajaxSettings.dataType;
if (r.is("form")) {
i = r.attr("method"),
s = r.attr("action"),
o = r.serializeArray();
var l = r.data("ujs:submit-button");
l && (o.push(l), r.data("ujs:submit-button", null))
} else r.is(n.inputChangeSelector) ? (i = r.data("method"), s = r.data("url"), o = r.serialize(), r.data("params") && (o = o + "&" + r.data("params"))) : (i = r.data("method"), s = n.href(r), o = r.data("params") || null);
return f = {
type: i || "GET",
data: o,
dataType: a,
crossDomain: u,
beforeSend: function(e, i) {
return i.dataType === t && e.setRequestHeader("accept", "*/*;q=0.5, " + i.accepts.script),
n.fire(r, "ajax:beforeSend", [e, i])
},
success: function(e, t, n) {
r.trigger("ajax:success", [e, t, n])
},
complete: function(e, t) {
r.trigger("ajax:complete", [e, t])
},
error: function(e, t, n) {
r.trigger("ajax:error", [e, t, n])
}
},
s && (f.url = s),
n.ajax(f)
}
return ! 1
},
handleMethod: function(r) {
var i = n.href(r),
s = r.data("method"),
o = r.attr("target"),
u = e("meta[name=csrf-token]").attr("content"),
a = e("meta[name=csrf-param]").attr("content"),
f = e('<form method="post" action="' + i + '"></form>'),
l = '<input name="_method" value="' + s + '" type="hidden" />';
a !== t && u !== t && (l += '<input name="' + a + '" value="' + u + '" type="hidden" />'),
o && f.attr("target", o),
f.hide().append(l).appendTo("body"),
f.submit()
},
disableFormElements: function(t) {
t.find(n.disableSelector).each(function() {
var t = e(this),
n = t.is("button") ? "html": "val";
t.data("ujs:enable-with", t[n]()),
t[n](t.data("disable-with")),
t.prop("disabled", !0)
})
},
enableFormElements: function(t) {
t.find(n.enableSelector).each(function() {
var t = e(this),
n = t.is("button") ? "html": "val";
t.data("ujs:enable-with") && t[n](t.data("ujs:enable-with")),
t.prop("disabled", !1)
})
},
allowAction: function(e) {
var t = e.data("confirm"),
r = !1,
i;
return t ? (n.fire(e, "confirm") && (r = n.confirm(t), i = n.fire(e, "confirm:complete", [r])), r && i) : !0
},
blankInputs: function(t, n, r) {
var i = e(),
s,
o = n || "input,textarea";
return t.find(o).each(function() {
s = e(this);
if (r ? s.val() : !s.val()) i = i.add(s)
}),
i.length ? i: !1
},
nonBlankInputs: function(e, t) {
return n.blankInputs(e, t, !0)
},
stopEverything: function(t) {
return e(t.target).trigger("ujs:everythingStopped"),
t.stopImmediatePropagation(),
!1
},
callFormSubmitBindings: function(n, r) {
var i = n.data("events"),
s = !0;
return i !== t && i.submit !== t && e.each(i.submit,
function(e, t) {
if (typeof t.handler == "function") return s = t.handler(r)
}),
s
},
disableElement: function(e) {
e.data("ujs:enable-with", e.html()),
e.html(e.data("disable-with")),
e.bind("click.railsDisable",
function(e) {
return n.stopEverything(e)
})
},
enableElement: function(e) {
e.data("ujs:enable-with") !== t && (e.html(e.data("ujs:enable-with")), e.data("ujs:enable-with", !1)),
e.unbind("click.railsDisable")
}
},
e.ajaxPrefilter(function(e, t, r) {
e.crossDomain //|| n.CSRFProtection(r)
}),
e(document).delegate(n.linkDisableSelector, "ajax:complete",
function() {
n.enableElement(e(this))
}),
e(document).delegate(n.linkClickSelector, "click.rails",
function(r) {
var i = e(this),
s = i.data("method"),
o = i.data("params");
if (!n.allowAction(i)) return n.stopEverything(r);
i.is(n.linkDisableSelector) && n.disableElement(i);
if (i.data("remote") !== t) return (r.metaKey || r.ctrlKey) && (!s || s === "GET") && !o ? !0: (n.handleRemote(i) === !1 && n.enableElement(i), !1);
if (i.data("method")) return n.handleMethod(i),
!1
}),
e(document).delegate(n.inputChangeSelector, "change.rails",
function(t) {
var r = e(this);
return n.allowAction(r) ? (n.handleRemote(r), !1) : n.stopEverything(t)
}),
e(document).delegate(n.formSubmitSelector, "submit.rails",
function(r) {
var i = e(this),
s = i.data("remote") !== t,
o = n.blankInputs(i, n.requiredInputSelector),
u = n.nonBlankInputs(i, n.fileInputSelector);
if (!n.allowAction(i)) return n.stopEverything(r);
if (o && i.attr("novalidate") == t && n.fire(i, "ajax:aborted:required", [o])) return n.stopEverything(r);
if (s) return u ? n.fire(i, "ajax:aborted:file", [u]) : !e.support.submitBubbles && e().jquery < "1.7" && n.callFormSubmitBindings(i, r) === !1 ? n.stopEverything(r) : (n.handleRemote(i), !1);
setTimeout(function() {
n.disableFormElements(i)
},
13)
}),
e(document).delegate(n.formInputClickSelector, "click.rails",
function(t) {
var r = e(this);
if (!n.allowAction(r)) return n.stopEverything(t);
var i = r.attr("name"),
s = i ? {
name: i,
value: r.val()
}: null;
r.closest("form").data("ujs:submit-button", s)
}),
e(document).delegate(n.formSubmitSelector, "ajax:beforeSend.rails",
function(t) {
this == t.target && n.disableFormElements(e(this))
}),
e(document).delegate(n.formSubmitSelector, "ajax:complete.rails",
function(t) {
this == t.target && n.enableFormElements(e(this))
})
})(jQuery),
function(e) {
function t() {
if (o.jStorage) try {
s = l("" + o.jStorage)
} catch(e) {
o.jStorage = "{}"
} else o.jStorage = "{}";
a = o.jStorage ? ("" + o.jStorage).length: 0
}
function n() {
try {
o.jStorage = f(s),
u && (u.setAttribute("jStorage", o.jStorage), u.save("jStorage")),
a = o.jStorage ? ("" + o.jStorage).length: 0
} catch(e) {}
}
function r(e) {
if (!e || "string" != typeof e && "number" != typeof e) throw new TypeError("Key name must be string or numeric");
if ("__jstorage_meta" == e) throw new TypeError("Reserved key name");
return ! 0
}
function i() {
var e,
t,
r,
o = Infinity,
u = !1;
clearTimeout(h);
if (s.__jstorage_meta && "object" == typeof s.__jstorage_meta.TTL) {
e = +(new Date),
r = s.__jstorage_meta.TTL;
for (t in r) r.hasOwnProperty(t) && (r[t] <= e ? (delete r[t], delete s[t], u = !0) : r[t] < o && (o = r[t]));
Infinity != o && (h = setTimeout(i, o - e)),
u && n()
}
}
if (!e || !e.toJSON && !Object.toJSON && !window.JSON) throw Error("jQuery, MooTools or Prototype needs to be loaded before jStorage!");
var s = {},
o = {
jStorage: "{}"
},
u = null,
a = 0,
f = e.toJSON || Object.toJSON || window.JSON && (JSON.encode || JSON.stringify),
l = e.evalJSON || window.JSON && (JSON.decode || JSON.parse) ||
function(e) {
return ("" + e).evalJSON()
},
c = !1,
h,
p = {
isXML: function(e) {
return (e = (e ? e.ownerDocument || e: 0).documentElement) ? "HTML" !== e.nodeName: !1
},
encode: function(e) {
if (!this.isXML(e)) return ! 1;
try {
return (new XMLSerializer).serializeToString(e)
} catch(t) {
try {
return e.xml
} catch(n) {}
}
return ! 1
},
decode: function(e) {
var t = "DOMParser" in window && (new DOMParser).parseFromString || window.ActiveXObject &&
function(e) {
var t = new ActiveXObject("Microsoft.XMLDOM");
return t.async = "false",
t.loadXML(e),
t
};
return t ? (e = t.call("DOMParser" in window && new DOMParser || window, e, "text/xml"), this.isXML(e) ? e: !1) : !1
}
};
e.jStorage = {
version: "0.1.7.0",
set: function(e, t, i) {
return r(e),
i = i || {},
p.isXML(t) ? t = {
_is_xml: !0,
xml: p.encode(t)
}: "function" == typeof t ? t = null: t && "object" == typeof t && (t = l(f(t))),
s[e] = t,
isNaN(i.TTL) ? n() : this.setTTL(e, i.TTL),
t
},
get: function(e, t) {
return r(e),
e in s ? s[e] && "object" == typeof s[e] && s[e]._is_xml && s[e]._is_xml ? p.decode(s[e].xml) : s[e] : "undefined" == typeof t ? null: t
},
deleteKey: function(e) {
return r(e),
e in s ? (delete s[e], s.__jstorage_meta && "object" == typeof s.__jstorage_meta.TTL && e in s.__jstorage_meta.TTL && delete s.__jstorage_meta.TTL[e], n(), !0) : !1
},
setTTL: function(e, t) {
var o = +(new Date);
return r(e),
t = Number(t) || 0,
e in s ? (s.__jstorage_meta || (s.__jstorage_meta = {}), s.__jstorage_meta.TTL || (s.__jstorage_meta.TTL = {}), 0 < t ? s.__jstorage_meta.TTL[e] = o + t: delete s.__jstorage_meta.TTL[e], n(), i(), !0) : !1
},
flush: function() {
return s = {},
n(),
!0
},
storageObj: function() {
function e() {}
return e.prototype = s,
new e
},
index: function() {
var e = [],
t;
for (t in s) s.hasOwnProperty(t) && "__jstorage_meta" != t && e.push(t);
return e
},
storageSize: function() {
return a
},
currentBackend: function() {
return c
},
storageAvailable: function() {
return !! c
},
reInit: function() {
var e;
if (u && u.addBehavior) {
e = document.createElement("link"),
u.parentNode.replaceChild(e, u),
u = e,
u.style.behavior = "url(#default#userData)",
document.getElementsByTagName("head")[0].appendChild(u),
u.load("jStorage"),
e = "{}";
try {
e = u.getAttribute("jStorage")
} catch(n) {}
o.jStorage = e,
c = "userDataBehavior"
}
t()
}
},
function() {
var e = !1;
if ("localStorage" in window) try {
window.localStorage.setItem("_tmptest", "tmpval"),
e = !0,
window.localStorage.removeItem("_tmptest")
} catch(n) {}
if (e) try {
window.localStorage && (o = window.localStorage, c = "localStorage")
} catch(r) {} else if ("globalStorage" in window) try {
window.globalStorage && (o = window.globalStorage[window.location.hostname], c = "globalStorage")
} catch(s) {} else {
if (u = document.createElement("link"), !u.addBehavior) {
u = null;
return
}
u.style.behavior = "url(#default#userData)",
document.getElementsByTagName("head")[0].appendChild(u),
u.load("jStorage"),
e = "{}";
try {
e = u.getAttribute("jStorage")
} catch(a) {}
o.jStorage = e,
c = "userDataBehavior"
}
t(),
i()
} ()
} (window.$ || window.jQuery),
$(function() {
function n(t) {
t.addClass("active"),
t.children(".counter").children("span.txt").html("Don’t move"),
t.children(".counter").children("span.num").hide(),
e = setTimeout(function() {
clearTimeout(e),
s(t)
},
1e3)
}
function r(t) {
clearTimeout(e),
t.children(".counter").children("span.txt").html("Kudos"),
t.children(".counter").children("span.num").show(),
t.removeClass("active")
}
function i(e) {
var t = e.closest("article").attr("id");
$.post("http://blog.parsely.com/wp-admin/admin-ajax.php", {
article: t, action:'remove_kudos'
},
function() {
$.jStorage.set(t, !1)
});
var n = parseInt(e.find("span.num").text().replace(/,/g, "")) - 1;
e.find("span.num").text(n.toString().replace(/\B(?=(\d{3})+(?!\d))/g, ",")),
e.children(".counter").children("span.txt").html("Kudos"),
e.children(".counter").children("span.num").show(),
e.removeClass("complete deletable"),
e.addClass("kudoable")
}
function s(e) {
var t = e.closest("article").attr("id");
$.post("http://blog.parsely.com/wp-admin/admin-ajax.php", {
article: t,
action:'my_special_action',
},
function() {
$.jStorage.set(t, !0)
});
var n = parseInt(e.find("span.num").text().replace(/,/g, "")) + 1;
e.find("span.num").text(n.toString().replace(/\B(?=(\d{3})+(?!\d))/g, ",")),
e.children(".counter").children("span.txt").html("Kudos"),
e.children(".counter").children("span.num").show(),
e.addClass("complete"),
e.removeClass("kudoable active")
}
var e,
t;
getKudos(),
setViewport(),
$("code, pre").length > 0 && startCode(),
$("a.kudobject").live({
click: function(e) {
return e.preventDefault(),
!1
},
mouseenter: function() {
kudo = $(this).parent(),
kudo.is(".kudoable") && n(kudo)
},
mouseleave: function() {
clearTimeout(e),
kudo = $(this).parent(),
r(kudo),
kudo.is(".complete") && kudo.addClass("deletable")
}
}),
$("a.kudobject").live("touchstart",
function(e) {
kudo = $(this).parent(),
kudo.is(".kudoable") && n(kudo),
e.preventDefault()
}),
$("a.kudobject").live("touchend",
function(t) {
clearTimeout(e),
kudo = $(this).parent(),
r(kudo),
kudo.is(".complete") && kudo.addClass("deletable"),
t.preventDefault()
}),
$("aside.deletable a.kudobject").live("click",
function(e) {
return kudo = $(this).parent(),
i(kudo),
e.preventDefault(),
!1
}),
$("aside.deletable a.kudobject").live("touchend",
function(e) {
return kudo = $(this).parent(),
i(kudo),
e.preventDefault(),
!1
}),
$("aside.kudo").each(function(e) {
var t = $(this).closest("article").attr("id"),
n = $.jStorage.get(t);
n && $(this).removeClass("kudoable").addClass("complete deletable")
}),
$("#svbtle_dropdown").mouseenter(function() {
clearTimeout(t),
$("#dropdown").show()
}).mouseleave(function() {
t = setTimeout("$('#dropdown').hide();", 800)
}),
$("#svbtle_dropdown").mouseenter(function() {
clearTimeout(t),
$("#dropdown").show()
}).mouseleave(function() {
t = setTimeout("$('#dropdown').hide();", 800)
})
}), $("input.pane_input, textarea.pane_input").bind("focus", function() {
$("li.text_field").removeClass("active"), $(this).parent("li.text_field").addClass("active")
}), $("input.pane_input, textarea.pane_input").bind("blur", function() {
$("li.text_field").removeClass("active"), $("li.text_field").first().addClass("active")
});
</script>
<!-- Marketo Insightera-->
<script type='text/javascript'>
window.AIConfig = {};
window.AIConfig.accountId='parsely';
var protocol = (('https:' == document.location.protocol) ? 'https:' : 'http:');
var tag = document.createElement('script');
tag.src = protocol+'//cloud4.insightera.com/gw1/djs';
tag.type = 'text/javascript';
tag.async = true;
var head = document.getElementsByTagName('head')[0] || document.documentElement;
head.insertBefore( tag, head.firstChild );
</script>
<!-- Marketo Insightera end -->
<!-- Marketo Munchkin -->
<script type="text/javascript">
(function() {
var didInit = false;
function initMunchkin() {
if(didInit === false) {
didInit = true;
Munchkin.init('314-EBB-255');
}
}
var s = document.createElement('script');
s.type = 'text/javascript';
s.async = true;
s.src = '//munchkin.marketo.net/munchkin.js';
s.onreadystatechange = function() {
if (this.readyState == 'complete' || this.readyState == 'loaded') {
initMunchkin();
}
};
s.onload = initMunchkin;
document.getElementsByTagName('head')[0].appendChild(s);
})();
</script>
<!-- Marketo Munchkin end -->
<!-- START Parse.ly Include: Standard -->
<div id="parsely-root" style="display: none">
<div id="parsely-cfg" data-parsely-site="blog.parsely.com"></div>
</div>
<script>
(function(s, p, d) {
var h=d.location.protocol, i=p+"-"+s,
e=d.getElementById(i), r=d.getElementById(p+"-root"),
u=h==="https:"?"d1z2jf7jlzjs58.cloudfront.net"
:"static."+p+".com";
if (e) return;
e = d.createElement(s); e.id = i; e.async = true;
e.src = h+"//"+u+"/p.js"; r.appendChild(e);
})("script", "parsely", document);
</script>
<!-- END Parse.ly Include: Standard -->
<div style="display:none">
</div>
<script type='text/javascript' src='http://blog.parsely.com/wp-content/plugins/akismet/_inc/form.js?ver=3.0.3'></script>
<link rel='stylesheet' id='embedly_font_end-css' href='http://blog.parsely.com/wp-content/plugins/embedly/css/embedly-frontend.css?ver=4.0.1' type='text/css' media='all' />
<script type='text/javascript' src='http://blog.parsely.com/wp-includes/js/jquery/ui/jquery.ui.core.min.js?ver=1.10.4'></script>
<script type='text/javascript' src='http://blog.parsely.com/wp-includes/js/comment-reply.min.js?ver=4.0.1'></script>
<script type='text/javascript' src='http://s0.wp.com/wp-content/js/devicepx-jetpack.js?ver=201501'></script>
<script type='text/javascript' src='http://s.gravatar.com/js/gprofiles.js?ver=2015Janaa'></script>
<script type='text/javascript'>
/* <![CDATA[ */
var WPGroHo = {"my_hash":""};
/* ]]> */
</script>
<script type='text/javascript' src='http://blog.parsely.com/wp-content/plugins/jetpack/modules/wpgroho.js?ver=4.0.1'></script>
<script src="http://stats.wp.com/e-201501.js" type="text/javascript"></script>
<script type="text/javascript">
st_go({v:'ext',j:'1:3.2.1',blog:'71036611',post:'1539',tz:'0'});
var load_cmc = function(){linktracker_init(71036611,1539,2);};
if ( typeof addLoadEvent != 'undefined' ) addLoadEvent(load_cmc);
else load_cmc();
</script> </body>
</html>