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<p class="byline-date">December 18, 2014 | 11:38pm</p>
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<p>Barely a shot was fired.</p>
<p>Book publishing giant Macmillan announced a peaceful settlement with Amazon on Thursday on pricing for print and digital books ordered through the giant online retailer.</p>
<p>Similar agreements were reached with Simon & Schuster in October and Hachette in November.</p>
<p>Hachette had waged a bruising six-month public battle with Amazon — claiming the e-tailer was acting as a bully by forcing book prices to unacceptably low levels that hurt publishers’ profits and authors’ commissions.</p>
<p>Amazon countered that it was trying to get the best deal for consumers — who would ultimately buy more books, which would ultimately generate more revenue for publishers.</p>
<p>While the battle was fierce between Hachette and Amazon, the Macmillan-Amazon dust-up was more civil — as were the settlement talks.</p>
<p>Macmillan, which owns Henry Holt, Picador and St. Martin’s, is part of the Germany-based von Holtzbrinck group.</p>
<p>After the settlement was reached, Macmillan CEO John Sargent said in a posting to authors, illustrators and agents that, while he is pleased with the deal, there are still some unsettling elements.</p>
<p>Amazon released a separate statement saying, “It allows us to grow our business together with Macmillan and their authors. Importantly, the agreement specifically creates a financial incentive for Macmillan to deliver lower prices for readers.”</p>
<p>But the days of super-discounting appear to be ending.</p>
<p>Amazon’s agreements with each of the three publishers embrace what has been called the “agency model” of book pricing — which allows each publisher to set the price that the books will be sold at.</p>
<p>Macmillan’s deal with Apple allows the Cupertino, Calif., company to be the only retailer allowed unlimited discounting, Sargent said in his post.</p>
<p>“Irony prospers in the digital age,” he added. The reference to “irony” refers to the long-running anti-trust case that the Department of Justice had leveled against five publishers and Apple, claiming that the publishers conspired to fix prices in a battle to gain leverage over Amazon.</p>
<p>Eventually, all five publishers reached out-of-court settlements. Apple fought on and is currently appealing a ruling that said it, too, had engaged in price-fixing with the publishers and must pay a hefty $450 million fine.</p>
<p>Sargent said a two-year consent agreement allowing Amazon to discount prices expired on Dec. 18.</p>
<p>Under a separate ruling in that case, Sargent said Apple can discount prices until Oct. 5, 2017. He complained that this wrinkle will “ensure a muddled and inefficient market.”</p>
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