logo, color pallet , typography, branding initial work #68

Overview

To achieve consistency, communicate and present with clarity, we need to create our brand identity

Action Items

• Create a color palette
  • Kelly will try 3-color combos with each word having its own color
    • TechWorkExperience
    • TechWorkInternship
  • Color Palette - Still needs work depending on if we decided to keep the multi-color logo.
• Design a logo
• Typography
  • Please vote font style. Heading and Body. Leave a comment if any.
    • Currently on pause because we need to see what the fonts look like with the colors
• Improve images

Resources/Instructions

Google doc -Thoughts On Research Report Deck And Branding

Related issues

• Brand Values
• UX/UI Experience Profile: Kevin Wang UI-UX#96
• All issues with the branding label
• UX/UI Experience Profile: Mina Rezaei  UI-UX#97

Related work that is ready to be done or is being done:

• Comp Analysis (example: Intern works) UX/UI Experience Profile: Jeff Morrow UI-UX#84
• UX/UI Experience Profile: Kristine Eudey UI-UX#98
• Create a Guide/Template: "Inspect Element" Features in Browser knowledgebase-content#61
• Seena is going to take a pass at use cases from a PM point of view UX/UI Experience Profile: Mina Rezaei  UI-UX#97

Use these links

• Internship project figma file
• FigJam Brand Exercise - for Brand Identity
• Kelly's recording of what she expects from the brand personality exercise

Results

• Down to two names
  • TechWorkInternship
  • TechWorkExperience
• Decided on Tagline:
  • Where learning STEMS from doing
• Decided on Brand personality
  • [Name of Brand] has an inclusive, supportive, welcoming, experimental, fun, collaborative, forgiving, can-do personality.
• Decided on using colorful logo
  • coming soon
• Brand Values
  • Supportive: We incorporate mentorship into our culture. It supports through defined interaction with peers, pros and managers
  • Collaboration: 
We share ideas and knowledge on diverse cross functional teams to make better software.
  • Practical, Impactful & Fun: We have fun while work on visible projects addressing real world problems.
  • Innovative: 
We use Agile techniques, open source and ethical structures to achieve extraordinary results.
  • Structured / Adaptive:
We believe a program should be structured to reach your goals, and adaptive to your learning methodologies and creative thinking.
  • 
Inclusivity: We create a place of kindness, generosity and belonging, where you can feel welcome and confident irrespective of age, skill, background, and experience.

Depreciated links

• Kelly's view only Brand Platform draft - the content from this was moved to our main figma file on 2021-12-20
• Font and Color Figma - this got copied to the Internship team figma on 2021-12-07