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Create a Guide/Template: Go To Market #114
Description
Overview
As Hack for LA teams complete their digital products, they will need to develop a Go to Market strategy to launch their products into the marketplace to reach their intended audience.
However, there is a lack of knowledge, skills, experiences, and templates that can be leveraged.
We need GTM skills in:
- Strategic
- Operational
- Tactical
The purpose of this issue to develop a GTM or Go to Market strategy playbook, templates, and actionable resource that Hack for LA can use.
Action Items
- Establish interested PMs
- Define requirements
- Establish list of potential speakers
- Templates required
The phases in the guide-making process are listed below. Each phase displayed in blue is linked to a wiki page with instructions on how to complete that phase. Open the wiki page in a new tab, copy the instructions for each part into the section labeled 'Tasks' at the bottom of this issue, and complete each task listed.
- Gather Examples Solo (open in a new tab)
- Gather Examples Collaboratively
- Create a Guide Draft
- If needed, create a template
- Have your guide peer reviewed
- Present your guide for leadership review
Resources/Instructions
Google Drive Folder for this Guide’s documents and shortcuts (to documents in other locations) 0114 [DRAFT] GTM Team
Books:
- Obviously Awesome by April Dunford; A book on Positioning
- Go To Market Strategy: Advanced Techniques and Tools for Selling More Products, to More Customers, More Profitably
- Playing to Win
- Questions that Sell
Websites:
Videos:
- Peter Buscemi https://www.youtube.com/user/marketingprotemplate
- Overview of B2B2C Business Model by FemTech Labs
- Harvard Innovation Lab - GTM
Projects to Check
Tasks
- This is where you will copy instructions from the wiki page for the step you are currently on.
Activity
ExperimentsInHonesty commentedon Sep 23, 2022
ychu196 commentedon Sep 27, 2022
ychu196 commentedon Oct 2, 2022
A list of interested PMs have been created(via Likes in the slack comment here)
ExperimentsInHonesty commentedon Oct 14, 2022
ychu196 commentedon Oct 14, 2022
fchan218 commentedon Oct 30, 2024
Prior version of issue
Overview
As Hack for LA teams complete their digital products, they will need to develop a Go to Market strategy to launch their products into the marketplace to reach their intended audience.
However, there is a lack of knowledge, skills, experiences, and templates that can be leveraged.
We need GTM skills in:
The purpose of this issue to develop a GTM or Go to Market strategy playbook, templates, and actionable resource that Hack for LA can use.
Action Items
Resources/Instructions
Books:
Websites:
Videos:
fchan218 commentedon Oct 30, 2024
Assignee, Labels, Project Board Placement, and Milestones for this issue in the Product Repo:
4 remaining items
[-]GTM Team[/-][+]Create a Guide/Template: Go To Market[/+]