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Create a Guide/Template: Building a Brand Book through Team Exercises #89

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Create a Guide/Template: Building a Brand Book through Team Exercises#89
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JesseTheCleric
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CoP: ContentCoP: DesignCoP: MarketingCoP: ProductCoP: UI/UX ResearchComplexity: LargePhase: 2 - Gather Examples CollaborativeReady for Bonnie Triagedocumentationdrive: knowlegebaseALL the files are moved into the knowledgebase content repo drivefeature : guide creationsize: 2ptCan be done in 7-12 hoursstatus: 2.1 needs communication with teamsGathering examples by talking to other teams about the processes and practices they usestatus: 2.2 needs special issue/check with admin
Milestone
06.02 All Teams Do

Description

@ExperimentsInHonesty
ExperimentsInHonesty
opened on Feb 17, 2022

Overview

We need to create a guide for Brand Book so that teams can have consistent messaging for their project

Action Items

The phases in the guide-making process are listed below. Each phase displayed in blue is linked to a wiki page with instructions on how to complete that phase. Open the wiki page in a new tab, copy the instructions for each part into the section labeled 'Tasks' at the bottom of this issue, and complete each task listed.

Resources/Instructions

Resources

Issues templates we will copy

Branding Exercise: Themes for Brand Value: "{value word}" - {assignee name} 
Title: Branding Exercise : Themes for Brand Value Forward Thinking - Raji

### Overview
We need to find common words and themes from everyone's post its in our brand value exercise on FigJam so that we can come up with the final sentence during our team meeting.

### Action Item
- [ ] Read every team member's input for the word: [Forward Thinking](https://www.figma.com/file/JImygEUnM6m6giaP9qg3y4/GreenEarthOS-Branding-Exercise?node-id=958%3A250) brand value 
- [ ] Find common themes and words and write those down in the brand value's section

### Resources
- [FigJam File Forward Thinking section](https://www.figma.com/file/JImygEUnM6m6giaP9qg3y4/GreenEarthOS-Branding-Exercise?node-id=958%3A250)

#### This issue is part of this epic
#108

CoPs to check

Projects to check

Screenshot of brand exercise

image

Examples from projects both inside and outside HfLA

Taglines

Feeding America- A hunger-free America
Make-A-Wish: That people everywhere will share the power of a wish
Habitat for Humanity: A world where everyone has a decent place to live
Airbnb- “Belong Anywhere.”
HfLA Internship Project: Where Learning STEMS from Doing

This guide links

  • Brand Book folder
  • This is where you will copy instructions from the wiki page for the step you are currently on.

Tasks

Remove the following labels from your issue as you complete them:

  • status: needs communication with teams

Congrats you have completed Part 2: Gathering Examples with Slack

Activity

  1. ExperimentsInHonesty
    added
    documentation
    on Feb 17, 2022
  2. ExperimentsInHonesty
    assigned
    Nat-nn
    on Feb 17, 2022

  3. Nat-nn commented on Feb 24, 2022

    @Nat-nn
    Nat-nn
    on Feb 24, 2022 · Hidden as outdated

  4. sanya301 commented on Feb 24, 2022

    @sanya301
    sanya301
    on Feb 24, 2022 · Hidden as outdated

  5. ExperimentsInHonesty commented on Apr 1, 2022

    @ExperimentsInHonesty
    ExperimentsInHonesty
    on Apr 1, 2022 · Hidden as outdated
    Author
  6. ExperimentsInHonesty
    unassigned
    Nat-nn
    on Mar 7, 2024
  7. ExperimentsInHonesty
    added
    CoP: UI/UX
    on May 31, 2024

  8. JesseTheCleric commented on Oct 8, 2024

    @JesseTheCleric
    JesseTheCleric
    on Oct 8, 2024
    Member
    Prior version of issue

    Overview

    We need to create a guide for Brand Book so that teams can have consistent messaging for their project

    Action Items

    • Gather examples of how other Hack for LA projects or volunteers have done this (if applicable), adding each example as a link in the resources section below
      • If the guidance you received from the teams that have done this practice was not sufficient, remove the "Guide: Gather Examples" label and add the "Guide: Research" label
    • Research existing information about [name of item] in [relevant resources, articles, etc.]
      • Once done, evaluate if the guide requires a template. If it does then
      • if yes, remove the "Guide: Research" label and add the "Guide: Draft Template" label
        • Create a draft template
          • Once done, remove the "Guide: Draft Template" label and add the "Guide: Draft Guide" label
      • if no, remove the "Guide: Research" label and add the "Guide: Draft Guide" label
        Create a draft guide, either in markdown format in this issue or a google doc in the ux/ui google drive
      • Once done, remove the "Guide: Draft Guide" label and add the "Guide: Needs Peer Review" label
    • Review the guide with UX/UI community of practice
      • Once done, remove the "Guide: Needs Peer Review" label and add the "Guide: Leadership Review" label
    • Present to the Hack for LA leadership team for sign off
      • Once approved, remove the "Guide: Leadership Review" label and add the "Guide: ready publication" label

    Resources

    Update issue #97 with the name of item you are working on

    Projects to check

    Screenshot of brand exercise

    image

    Examples from projects both inside and outside HfLA

    Taglines

    Feeding America- A hunger-free America
    Make-A-Wish: That people everywhere will share the power of a wish
    Habitat for Humanity: A world where everyone has a decent place to live
    Airbnb- “Belong Anywhere.”
    HfLA Internship Project: Where Learning STEMS from Doing

    This guide links

    Details

  9. JesseTheCleric commented on Oct 8, 2024

    @JesseTheCleric
    JesseTheCleric
    on Oct 8, 2024
    Member
    Assignee, Labels, Project Board Placement, and Milestones for this issue in the UI/UX Repo:

    image

    Details
  10. JesseTheCleric
    added
    link status: inaccessible documentlink to document is inaccessible, needs to be reviewed
    on Oct 8, 2024

  11. JesseTheCleric commented on Oct 8, 2024

    @JesseTheCleric
    JesseTheCleric
    on Oct 8, 2024 · Hidden as resolved

  12. ExperimentsInHonesty commented on Oct 18, 2024

    @ExperimentsInHonesty
    ExperimentsInHonesty
    on Oct 18, 2024 · Hidden as resolved
    Author
  13. JesseTheCleric
    transferred this issue fromhackforla/UI-UXon Oct 21, 2024
  14. JesseTheCleric
    added this to P: Guides: Knowledgebase Content Trackeron Oct 21, 2024
  15. JesseTheCleric
    added
    CoP: UI/UX Design
    on Oct 21, 2024

  16. 82 remaining items

  17. ExperimentsInHonesty commented on Sep 26, 2025

    @ExperimentsInHonesty
    ExperimentsInHonesty
    on Sep 26, 2025
    MemberAuthor

    ETA for a finished figjam and issue templates 20 hours

  18. ExperimentsInHonesty commented on Sep 26, 2025

    @ExperimentsInHonesty
    ExperimentsInHonesty
    on Sep 26, 2025
    MemberAuthor

    Issue template drafts

    Branding Exercise: Themes for Brand Value: "{value word}" - {assignee name}

    Status: Finished Draft

    Overview

    We need to find common words and themes from everyone's sticky notes in our brand value exercise on FigJam so that we can come up with the final sentence during our team meeting.

    Action Item

    • Read every team member's input for the value word (resource 1.01)
    • Find common themes and words and write those down in the brand value's section (resource 1.02)
    • Add a progress update to this issue

    Resources

    • 1.01 [{value word}]({URL linking to prior section of FigJam for this exercise where the value word creation took place})
    • 1.02 [FigJam File: {value word} section]({URL linking to section of FigJam for this exercise})

    Progress update template

    Instructions
    1. Progress: "What is the current status of your project? What have you completed and what is left to do?"
    2. Blockers: "Difficulties or errors encountered."
    3. Availability: "How much time will you have this week to work on this issue?"
    4. ETA: "When do you expect this issue to be completed?"
    5. Pictures (if necessary): "Add any pictures that will help illustrate what you are working on."
    1. Progress: 
2. Blockers: 
3. Availability:
4. ETA:
5. Pictures (if necessary):

    This issue is part of this epic

    #{issue number for the overall epic}

  19. JesseTheCleric commented on Oct 24, 2025

    @JesseTheCleric
    JesseTheCleric
    on Oct 24, 2025
    Member

    10-24-25
    Progress : Attributes section done on figjam template
    Blockers: Need template for Epic, Design choices on figjam
    Availability: 2 Hours
    ETA: For completing the template, approx 4 hours / by Nov 7

  20. JesseTheCleric commented on Oct 24, 2025

    @JesseTheCleric
    JesseTheCleric
    on Oct 24, 2025
    Member

    Notes from 10-24-25 Guides Meeting:
    Use Claude for guidance on mission statements -
    Break it down into questions and steps on instructions sections
    Make Instructions larger and more detailed
    Add Tagline and mission statements from more two-sided marketplaces
    Make examples more uniform and lined up
    Brand Attributes : Link to specific project
    Make all sticky notes uniform size

    Bonnie: Has more notes for brand attributes, will address next week

  21. JesseTheCleric commented on Nov 14, 2025

    @JesseTheCleric
    JesseTheCleric
    on Nov 14, 2025
    Member

    Notes from 11/13/24

    • It would be best if Hack for LA examples could be tracked through every step - mission statement, to tagline, to brand personality and so on - but many projects have not completed all the branding steps. Find one that did to use in every example to get a good view of the entire process

    • Rewrite instructions for tagline with improved prompts. Describe instructions for each section fully. Clearly label and number each prompt.

    • Should we continue the trend into brand personality and link each icon to a specific Hack for LA project? Example -

    Project Personality Type Character Match Why
    Open Community Survey Inclusive facilitator Mr. Rogers or Leslie Knope Makes everyone feel heard, safe space for honest input
    Internship Encouraging mentor Uncle Iroh or Michelle Obama Builds confidence, believes in potential, real experience
    GreenEarth OS Resourceful guide Samwise or Jane Goodall Navigates complexity, connects resources, removes barriers

  22. ExperimentsInHonesty commented on Nov 14, 2025

    @ExperimentsInHonesty
    ExperimentsInHonesty
    on Nov 14, 2025
    MemberAuthor

    Overview of the Brand Exercise Workflow

    Purpose of This System

    This branding method uses a series of structured workshops to create core brand elements such as the mission statement, tagline, identity, attributes, and values. The goal is to gather a wide range of individual perspectives and synthesize them into clear, team-aligned outputs.

    Individual Assignments via Issue Templates

    Each exercise is powered by a GitHub issue template. For every template, we generate identical issues—one per team member. Instead of a single shared thread, each participant receives their own assignment. This prevents dominant voices from shaping the conversation early and ensures every person contributes original ideas before group discussion.

    FigJam as the Workspace for Input

    Each issue includes instructions that correspond to a prepared FigJam board. Participants complete their assignment (e.g., drafting a mission statement or selecting an identity avatar) and place their work in the designated FigJam area. This keeps all inputs visible, structured, and easy to compare during the workshop.

    Team Review and Discussion

    After all contributions are submitted, the team meets to review them together. Participants walk through their work, clarify the intent behind specific choices, and ask questions of one another. This step deepens shared understanding and surfaces themes across the submissions.

    Clustering and Voting

    Once the team identifies the meaningful parts of each contribution, we extract those pieces and group them by similarity or intent. Everyone then votes within each cluster—one plus-one stamp per person—to highlight preferred wording or ideas. This structured vote narrows the field while still preserving the breadth of input.

    Drafting and Refinement

    The highest-voted pieces are merged into a single draft. Because this compilation doesn’t yet read smoothly, the team refines the language together until it forms a cohesive and polished statement. Every workshop in the branding sequence uses this same cycle: individual creation, collective review, structured selection, and collaborative refinement.

  23. JesseTheCleric commented on Feb 6, 2026

    @JesseTheCleric
    JesseTheCleric
    on Feb 6, 2026
    Member

    Notes from 2/5/25

    • Added more mission statements from two-sided marketplaces that met criteria mentioned in that section's instructions.
    • Added notes from Claude for instructional black boxes over mission statement and taglines; left the rest of the suggestions in this issue's Google Drive folder.
    • Should Bonnie's notes be in a separate readme file or go straight into the FigJam? Feel more like vital info to have before starting.
    • When using AI instructions, see what goes into the overview; preface instructions with "this excercise does xyz"
    • In general, make sure black box instructions only include instructions for that specific section

  24. JesseTheCleric commented on Mar 13, 2026

    @JesseTheCleric
    JesseTheCleric
    on Mar 13, 2026
    Member

    3-13-2026

    • Cleaned up instructions for Mission statements and Taglines
    • Left off on Instructions for taglines brand exercise
    • Copy and paste previous voting results instructions with minor revisions

  25. JesseTheCleric commented on Mar 20, 2026

    @JesseTheCleric
    JesseTheCleric
    on Mar 20, 2026
    Member

    3-20-2026

    • Cleaned up taglines. Still need to look for add taglines from H4LA
    • Left on brand personalities.

  26. JesseTheCleric commented on Mar 27, 2026

    @JesseTheCleric
    JesseTheCleric
    on Mar 27, 2026
    Member

    3-27-2026

    • Added Tagline from green earth OS Figma. Remember to to use thier figma as a resource.
    • Still on Brand personalities voting section. Reword to make process more clear.
    • Add additional sections for voting rounds under brand personality voting as described in voice recording

  27. JesseTheCleric commented on Apr 3, 2026

    @JesseTheCleric
    JesseTheCleric
    on Apr 3, 2026
    Member

    4-2-2026

    • Reworded and added additional voting areas under Brand personalities.
    • What do we do in case of a tie?
    • Mark where Brand attributes came from, which projects specifically
  28. ExperimentsInHonesty
    marked Create a Guide/Template: Brand Sprint for your project #5 as a duplicate of this issue on Apr 24, 2026

  29. JesseTheCleric commented on May 8, 2026

    @JesseTheCleric
    JesseTheCleric
    on May 8, 2026
    Member

    Place CTA to be near bottom. Main instructions seem to have slightly different placement
    Need to have instructions in each section that is broken up by facilitator and team member
    example: Facilitator: Once attributes are added, group similar words on sticky notes together.
    example: Team Members: Each team member will add a sticky note for each grouped attribute with a short explanation of what it means for this specific project.

  30. JesseTheCleric commented on May 15, 2026

    @JesseTheCleric
    JesseTheCleric
    on May 15, 2026
    Member

    Find famous / industry examples for brand attributes
    add famous / industry examples tech work experience brand personalities
    feed exercise to chat GPT for brand personalities of famous
    update links - figma draft location has changed

    new URL
    https://www.figma.com/board/46XCIniV4B1cQ673kdpfJJ/Branding-Exercise-Template---0089?node-id=0-1&p=f&t=8HSMPBR5DdGt4IhF-0

  31. ExperimentsInHonesty commented on Aug 7, 2026

    @ExperimentsInHonesty
    ExperimentsInHonesty
    on Aug 7, 2026
    MemberAuthor

    @JesseTheCleric Please provide update

    Instructions
    1. Progress: "What is the current status of your project? What have you completed and what is left to do?"
    2. Blockers: "Difficulties or errors encountered."
    3. Availability: "How much time will you have this week to work on this issue?"
    4. ETA: "When do you expect this issue to be completed?"
    5. Pictures (if necessary): "Add any pictures that will help illustrate what you are working on."

    You can use this template

    1. Progress: 
2. Blockers: 
3. Availability:
4. ETA:
5. Pictures (if necessary):
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CoP: ContentCoP: DesignCoP: MarketingCoP: ProductCoP: UI/UX ResearchComplexity: LargePhase: 2 - Gather Examples CollaborativeReady for Bonnie Triagedocumentationdrive: knowlegebaseALL the files are moved into the knowledgebase content repo drivefeature : guide creationsize: 2ptCan be done in 7-12 hoursstatus: 2.1 needs communication with teamsGathering examples by talking to other teams about the processes and practices they usestatus: 2.2 needs special issue/check with admin

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